Privilege Matrimony

Imagine a scenario where you are a hi-flying professional from a leading B-School. You have no time for friends or family. But like a traditional Indian male, you have to get married, if nothing to prove your virility. What do you do?

Your parents have lost touch with reality. And the good old Mausis, dadas and dadis have long been booted out of the family. So is all hope lost?

Well, not exactly. Welcome to privilege matrimony. Made for for those individuals who are working themselves to death so that their clients sitting in the Gulf, Mid Western USA and the Swiss Alps continue to live in luxury. So how does this work?

Just like the other marriage portals, you enter your specs and the requirements and very soon a "relationship manager" (RM) will call you. This person will do all the running around for you. Line up the brides and their parents. Set up coffee shop "getting to know each other meetings". Match horoscopes as well. In short, they are the new age pundits who have exchanged their jhola bags for laptop cases.

All this when you continue to work hard.

Now the interesting question is - for someone who has no time to even take a leak, how would he have time to go for these meetings? I guess that is a question the marketers of this service have to work out and weave into their messaging. But I am sure, for a few thousand Rupees more, this can be worked out. Maybe the RM can go for the preliminary meetings as well.

As a marketer, I cannot help but think of how they can diversify this service further. Pre-marriage counseling? Wedding planning? Honeymoon (destination) planning? Post marriage counseling? Family planning?. In short your "Emotional Relationship Manager for life".