Desi Brands Blog

Desi brands need strategy to compete with multinationals. This blog discussed some such successful desi brands and their strategies.

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Wednesday, May 15, 2013

How online tools are shaping the customer experience for off-line brands: My experience from Nail Polish Shopping

(The following post is a guest post from Archana Venkat) My daughter is 26 months old and she knows what she wants. She can describe ...

Wednesday, May 8, 2013

What Indian dress designers dont understand when they create clothes from women.

(The followingt post is a guest post by Archana Venkat) I hate shopping for clothes for myself. Myntra and Jabong (and FlipKart and w...

Tuesday, April 30, 2013

How Innovation in education can foster a new climate of growth for India?

Do you remember the summer projects we used to do as children? Often a mandatory effort, it used to be nothing but a tick in the box a...

Friday, April 19, 2013

How PVR Cinemas enhanced their brand by offering great customer service on Twitter.

Often we have complained that most brands don't engage on Social Media. Most of them have presence on the networks but hardly any of th...

Saturday, March 23, 2013

Why Indian Businesses are focusing on Innovation? Some findings from the GE Global Innovation report 2013

Some time ago in this very blog, I had discussed why Innovation takes a back seat in India? So to my surprise when I read the latest G...

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